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The site sterlingretirement.com had the following in the site, "Your Wealth Is About More Than Money." We observed that the website stated " At Sterling Retirement Resources, we know that your wealth affects what you care about most." It also stated " We are here to help you make informed financial decisions during lifes important moments. Whether its retirement, a job change, divorce, death of a spouse, or selling your business, we are here to help you manage your financial resources through every situation that life brings. Sterling Retirement Resources, Inc. Licensed to sell insurance in the foll." The header had minneapolis financial planner as the highest ranking keyword. This keyword was followed by CFP, steve finkelstein, and financial planning which isn't as urgent as minneapolis financial planner. The other words the site used was sterling retirement. investment is also included but could not be understood by web engines.